Doing Words - Latest Comments in How to choose a startup brand name

Re: How to choose a startup brand name

billbennett — Mon, 05 Oct 2009 02:13:46 -0000

I understand iSnack 2.0 will shortly become available.

Seriously though, how does a large multinational with huge amounts of resources manage to get this so wrong?

I'm coming to the conclusion small businesses, not so much dictatorships, but bands of like-minded smart people with imagination, easily trump the corporations when it comes to this kind of task.

Re: How to choose a startup brand name

rogersnotrogers — Thu, 01 Oct 2009 22:48:52 -0000

@TheRealDamo How to choose a startup brand name http://doingwords.com/?p=1394

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Re: How to choose a startup brand name

alan jones — Thu, 01 Oct 2009 20:33:03 -0000

Cheers Ned, I meant to include Domainr too. Thanks for reminding me.
Note the correct url is domai.nr not domainr.com, and that highlights
an interesting issue with domains that include part of the brand name
in the TLD (the part of the domain that includes the ".com" or ".biz"
or ".net") — it's harder for consumers to remember them. Del.icio.us
has changed to Delicious.com for that reason.

Though they're of-the-moment now, I think they'll be very five-years-
ago in five years' time.

Domai.nr is really good at finding potential brand names in the rarer
small nation TLDs like ".ne" and ".nr" but I would recommend steering
clear of them unless you really have no alternative.

Re: How to choose a startup brand name

David Jones — Thu, 01 Oct 2009 16:36:30 -0000

Once again Alan writes with substance, concision and perfect prose. I love the process and will give it a try when I need it next.

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Re: How to choose a startup brand name

Ned Dwyer — Thu, 01 Oct 2009 05:27:48 -0000

Great article. I also use Domainr.com to help me find interesting ways to create domains and check their availability.

Re: How to choose a startup brand name

bigyahu — Thu, 01 Oct 2009 02:54:50 -0000

New blog post: how to choose a brand name for your startup http://bit.ly/3jABpE

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