Doing Words - Latest Comments in Lucy in the sky with De Beers?

Re: Lucy in the sky with De Beers?

greganmcmahon — Tue, 29 Sep 2009 16:52:32 -0000

@timothychughes checkout layar.com also this blog on #augmented reality from@big yahu http://tr.im/A3VC

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Re: Lucy in the sky with De Beers?

hollingsworth — Tue, 29 Sep 2009 07:32:09 -0000

Rob/Alex @nambor @alexmyoung meet Alan @bigyahu Jones a clever tweep who wrote about AR this week: http://doingwords.com/?p=1379

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Re: Lucy in the sky with De Beers?

hollingsworth — Tue, 29 Sep 2009 05:31:55 -0000

Blog post by @bigyahu http://bit.ly/u3EOQ on @insqribe Augmented Reality

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Re: Lucy in the sky with De Beers?

bigyahu — Tue, 29 Sep 2009 04:13:35 -0000

@greganmcmahon edited due to the original Lucy’s death. Now it’s “your ad makes me want to hurl chunks” http://bit.ly/1uuxPf taste is key

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Re: Lucy in the sky with De Beers?

norbertherrmann — Tue, 29 Sep 2009 00:57:02 -0000

#MOBILE: Augmented Reality. Is this the 1st

really new digital ad paradigm? http://virl.com/nh235 (via

@rogersnotrogers & @bigyahu)

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Re: Lucy in the sky with De Beers?

rogersnotrogers — Tue, 29 Sep 2009 00:48:15 -0000

RT @greganmcmahon: Great post on the future of AR from @bigyahu http://tr.im/A3VC. Could this be the first really new digital ad paradigm?

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Re: Lucy in the sky with De Beers?

insqribe — Tue, 29 Sep 2009 00:34:12 -0000

RT @nickgonios: great blog post @bigyahu http://bit.ly/u3EOQ on #AR and @insqribe launch and the approach to consider with this space!

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Re: Lucy in the sky with De Beers?

greganmcmahon — Tue, 29 Sep 2009 00:25:44 -0000

Great post on the future of Augmented Reality from @bigyahu http://tr.im/A3VC. Could this be the first really new digital ad paradigm?

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Re: Lucy in the sky with De Beers?

bigyahu — Mon, 28 Sep 2009 23:55:32 -0000

Re: Lucy in the sky with De Beers? http://ff.im/-8TpTH

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Re: Lucy in the sky with De Beers?

alan jones — Mon, 28 Sep 2009 23:54:42 -0000

(Sorry Graham/Gregan for transposing your names earlier, now corrected.)

Great point Gregan: the opportunity is now there to interact with the ad. It's not something we've really seen since interactive TV and now the consumer has a smart phone, which is much better than a remote control with a few coloured buttons on it.

It's taken at least a decade for the marketing industry to learn how to do great work with ad banners and online video. Can we hope to see a few great campaigns in AR in, what, 2020? Or is there an equivalent of Moore's Law that applies to the marketing industry's ability to adapt to new marketing media?

...and if so, are they getting faster or slower to adapt every 18mths? ;-)

Re: Lucy in the sky with De Beers?

bigyahu — Mon, 28 Sep 2009 23:54:42 -0000

RE: (Sorry Graham/Gregan for transposing your names earlier, now corrected.)

Great point Gregan: the opportunity is … http://disq.us/je5c

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Re: Lucy in the sky with De Beers?

oliverpalmer — Mon, 28 Sep 2009 23:52:37 -0000

RT @nickgonios: great blog post @bigyahu http://bit.ly/u3EOQ on augmented reality and taking a more considered approach with this space!

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Re: Lucy in the sky with De Beers?

nickgonios — Mon, 28 Sep 2009 23:44:27 -0000

great blog post @bigyahu http://bit.ly/u3EOQ on #AR and @insqribe launch and the approach to consider with this space!

This comment was originally posted on Twitter

Re: Lucy in the sky with De Beers?

alan jones — Mon, 28 Sep 2009 20:16:03 -0000

Thanks Graham, that's good to clarify. I will await a more accurate
digital compass and hold out for my AR sunglasses, I think.

Re: Lucy in the sky with De Beers?

Graham Dawson — Mon, 28 Sep 2009 19:13:35 -0000

Great post, Alan. Although not central to your main theme, its worth noting that AR app jerkiness is generally not caused by lag in "re-render[ing] all those 3D objects". Actually the iPhone is pretty damned good at rendering that type of stuff, as can be seen from the plethora of snappy 3D games. Rather this problem is due to lack of responsiveness of the built-in digital compass. I suspect it may be some time before much more accurate and highly responsive compasses make their way into iPhones - probably some years. Until then, AR will likely render all of us a bit nauseous as it struggles to re-align itself sporadically to our iPhone-clasping hand movements.

Re: Lucy in the sky with De Beers?

gpdawson — Mon, 28 Sep 2009 19:13:35 -0000

RE: @bigyahu Great post, Alan. Although not central to your main theme, its worth noting that AR app jerkiness is gener… http://disq.us/j1sg

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Re: Lucy in the sky with De Beers?

greganmcmahon — Mon, 28 Sep 2009 17:24:36 -0000

Nice post. I agree with you that augmented reality platforms are going to represent a fundamental shift in the way we experience and act on advertising.

For my money the true worth of these platforms (also see www.layar.com which has a 3D version of a similar concept) is that they enable marketing messages to become truly interactive, in real time and space, for the first time.

This has also represents something very important from a commercial model perspective. Virtually all advertising (digital and other) is sold on some version of a CPM (cost per thousand impressions) basis. AR has the chance to change this paradigm, since with AR, consumers are not simply viewing ads they are truly engaging with them.